The visuals in this book encapsulate Jordan’s influence on the sneaker industry, highlighting three key data points that illustrate his lasting legacy as a life-changing figure in sneaker culture.

The Legacy of His Airness

They say the shoe doesn’t make the player… but they sure helped Mike fly.

A data visualization set of a timeline of every sneaker worn by Michael Jordan throughout his career, shedding light on the design process and the unique story behind each iconic pair.

The heat wasn’t the only thing on Mike’s feet.

A data visualization set of a heat map of every made shot by Michael Jordan throughout his 15 seasons in the NBA, utilizing the toe box of the Air Jordan 1 which resembles the shape of the three-point line.

The Air Jordan’s have redefined what fashion is today.

The Jordan brand has evolved beyond athletic wear, extending its reach to sponsor artists as well. Notably, the brand has collaborated with major figures like Travis Scott, resulting in exclusive colorways and special designs.

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